A $10M annual salary for a television announcer may seem to be outrageous, but....
Last year's postseason broadcasts clearly showed that Romo knew what he was talking about. His technical knowledge of the game was beyond what anyone had seen or heard from the booth to date. Is that worth $10M a year?
Probably not, but what does make this demand somewhat reasonable is the fact that Jason Witten has left the ESPN Monday Night Football booth to pursue a comeback with the Dallas Cowboys. Jon Gruden left that same booth to coach the Oakland/Las Vegas Raiders. ESPN is seriously lacking "star power" in their MNF booth.
Will they open the vault for Romo? TBD. If there wasn't a bidding war already for his services, he just opened the festivities by firing the first shot across the bow.